For the launch of the HydroBoost+ skincare line, Neutrogena took a turn to the light side to educate consumers on the value of niacinamide in their product line.

Coupled with the star wattage of Meg Stalter from Hacks, and Skin U’s own scientist Astik Risal, we created a funny “edutainment” spoof on skincare adverts everywhere. The campaign, which also featured a diverse crew of models, was called “Supercharge” Your Skin.