For the launch of the HydroBoost+ skincare line, Neutrogena took a turn to the light side to educate consumers on the value of niacinamide in their product line.

Coupled with the star wattage of Meg Stalter from Hacks, and Skin U’s own scientist Astik Risal, we created a funny “edutainment” spoof on skincare adverts everywhere. The campaign, which also featured a diverse crew of models, was called “Supercharge” Your Skin.

When Rihanna came to us for the launch of her new LVMH-backed perfume, she wanted something provocative and conversation-worthy to inspire her fans. We took that directive, and created a larger than life experience that was true to the “tell it like it is” ethos of the Barbadian singer.

This social content campaign for Under Armour exclusively promoted the RUSH line of performance wear. Featuring a series of professional athletes, we traveled to different locations across the United States to put the gear to the test.

We visited Alaska with NFL rookies, Darnell Savage and Riley Ridley to give RUSH a cold weather test. Then we visited Under Armour’s Baltimore HQ to catch up with Fernando Tatis, Jr. at the batting cages. Finally we caught up with Olympians Chloe Logarzo and Georgia Ellenwood to get a taste of their training days.

The e-comm pioneer and the king of flash sales, Gilt.com had been slightly forgotten by all the new online retail options. So they came to us for an updated look and feel that breathed some life into their existing business. Our response? We created :15 and :30 TVCs that air on Bravo during Project Runway and The Real Housewives series, reminding audiences that Gilt’s still got it.

Digital, social and OOH campaign for Wrangler's 70 Year Anniversary.

Cam Newton banks on Under Armour’s RECOVER gear to make a comeback from injury and get back in the game. In this social content series, we follow him on a training day as he hits the gym and then takes it to the field for a workout in the hot Atlanta sun.

We were tasked with launching Everlane in 3 international markets—Australia, Canada and the UK. To find a common language, we took local truths unique to each region and combined them with Everlane brand truths to create a launch platform, Cultural Fabric.

Art directed this cover shoot for Paper Magazine, featuring singer Ashanti in a comeback shoot.

Hinge, the dating app, partnered with the It Gets Better Project to throw an adult Pride Prom hosted by Queer Eye’s Jonathan Van Ness. Our task was to create a documentary-style video from the event focused on themes of self expression and inclusivity.

Online videos for Garnier Fructis to support the NEW FRUCTIS #superhair digital campaign.

WOMEN WHO KNOW

When it comes to our bodies and sex, nothing gives us more confidence than being in the know. Knowing what works, what feels good, and what to stay far, far away from.

And when it comes to birth control, more women in the know, know that Lolo is where it’s at. It gives them all the stuff they want, like lower estrogen and shorter periods, and less of the stuff they don’t, like extra hormones.

Do you know LoLo?

Branded editorial for Revival Cycles featuring the Ducati 900SS SP J63. Featuring performance artist Alexandra Marzella, and shot by Rita Minissi.

A daily, social-first workout series where fitness influencers help turn new year’s resolutions into long-term goals. New episodes launched every day for four and a half weeks on IGTV and YouTube.

Editorial feature with Jazzelle for Pressure Paris magazine, shot at the landmark Pierre Hotel and Central Park. Shot by Alexandra Carr, Produced by Lindsay Jones, HMU by Jenny Sauce.

Macy’s teamed up with The New York Times’ T Brand Studio for an inside look at how trends are born. The series introduces Macy’s Fashion Office, led by Durand Guion and his style-driving team as they share an inside view of how they gather trends from across the globe, reinterpret ideas for the Macy’s shopper and curate the must-have items that populate Macy’s stores and online nationwide.

Art direction and branding for MÚSED clothing line, including the FW18 runway show, OOH and print.

We teamed up with Levi’s, Kohl’s, and country singer Brett Young to create a series of social assets, connecting Brett with his fans through a game of Rapid Fire inspired by a cheeky premise, “What’s In Your Pocket?”

The series was shot by Mark Squires.

Print editorial feature titled Heaven & Hell for Autre magazine. Model is Kristin Zakala, Shot by Shayna Fontana, Styled by Carlos Alonso-Parada, HMU by Sierra Min, Produced by Lindsay Jones.

Fashion editorial for Nero Journal featuring Victoria's Secret model Georgia Fowler. Shot by Krisztian Eder, Styled by Lisa Jarvis, Makeup by Allie Smith, Hair by Jerome Cultrera.

Supreme editorial for Nero Journal, shot on location in Miami during Art Basel. Photographed by Pola Esther, and featuring Colby Kline.

Winning new business pitch campaign for a women's healthcare product called Esmya, that prevents heavy periods. 

Celebrity editorial and interview, featuring ABC's Quantico star Yasmin Al Massri in her first fashion editorial. Shot by Ira Chernova, Styling by Jenesee Utley, Hair by Sasha Nesterchuck, Makeup by Min Min Ma. 

As part of a consulting team for Levi's, created a brand book for a secondary line of Levi's denim, made for the India, China, Mexico, and Brazil markets.

Whole Blends campaign Legendary Olive campaign.

A series of cleansing videos for Olay skincare.

Creative direction and branding for this Southern ice cream company. Created a full brand system, including logo, tagline, package design, website, product photography, lookbook, store design and signage.

Produced and art directed this Sargent House photoshoot and interview of Chelsea Wolfe. Interview by Rolling Stone's Justin Norton, photographed by Ira Chernova, Styled by Jenni Hensler, Makeup by Claudia Lake, and Hair by Damian Monzillo.

As an homage to David Lynch, co-art directed and produced this print editorial and fashion video featuring former Playmate Nola Palmer (aka Britany Nola). Shot by Michael Donovan for Nero Journal, and styled by Marcela Jacobina.

New Nutrisse TV and online video campaign with Mandy Moore as the spokeswoman. 

Produced and art directed this print editorial for S Magazine, shot on location at the Sill House in New Lyme, CT. Photographed by Pola Esther, Styled by Lindsay Jones, Hair by Eloise Cheung, Makeup by Yuuivision. 

Art directed and produced this branded editorial for the designer Henrik Vibskov, shot at the famous Gleason's Gym in Brooklyn, NY. Shot by Ira Chernova.

Digital campaign for SkinActive masks, for facebook, snapchat and instagram.

Branded editorial and online feature interview of professional boxer Chris Algieri, shot exclusively in Boris Bidjan Saberi. Shot by Ira Chernova.

Shopper experience campaign for Garnier Naturals products, in-store and online.

Editorial featuring Spanish performance artist, Maria Forque. Shot by Udo Spreitzenbarth, Hair by Eloise Cheung, Makeup by Claudia Lake.

Art directed and produced this print editorial for S Magazine. Shot by Pola Esther, Styled by Jenesee Utley, Hair by Eloise Cheung, Makeup by Kohko.